Checklist for New Twitter Users

I enjoyed speaking at the Houston Governor’s  Small Business forum yesterday. Several people asked me about how to improve their Twitter efforts, below are a few suggestions. Please feel free to comment and add to this list.

√ Create and customize a twitter home page

√ Tweet business related news once per day or ask as business related question

√ In your tweets be sure and use a Hash (#) mark preceding keywords that are descriptive of you business, this will help index what you say and get it found.

√ Respond to direct messages as needed

√ Upload photos as often as you can

√ Include twitter URL in your signatures

√ Retweet at least two articles that you read online per day

Mobile Ad Spending 2011

It’s time to talk about how mobile ad spending  is expected to grow by 55% from $797 million to over $1.2 billion in 2011.  That means companies will get the opportunity to speak directly to a wide audience via “on your smart phone” mobile advertising messages and what I call mobile “set up” activities.  The predicted spending for actual campaigns is expected to be about 80% of the effort with about 20% on set up activities.  This begs the question, what is your company doing about getting to your mobile audiences?  Can we help you plan your strategy or provide information so that you are engaging users.  What are the most important considerations that you are curious about?  Let us hear from you.

FIVE MOBILE MARKETING RULES: GET BIG SPEAK

By Sheila Bacon

Managing Partner Mobile Marketing Practice

Rule #1: No company can simply buy a list of mobile numbers and start sending bulk text messages. This is spam.

Fix: You must build an opt-in list. We all know that our mobile phone is a highly personal device. So marketing via mobile devices requires explicit consent and also reconfirmed consent from each recipient that they are happy to receive text communications to their phone.

Rule #2: You must find the right incentive linked into media

Fix: You must know your audience to get the right mix. Building a quality opt-in list is finding the right advertising medium bundled with an incentive message to persuade the target audience to opt-in. You can use practically any advertising media such as print, POS, TV, Radio, Billboard or even internet web sites. Insert attention grabbing “call to action” (CTA) to encourage them to interact. There are many forms of CTA which can be effective such as a “discount”, sweepstakes or some other form of entitlement.  If you need ideas contact me.

Rule # 3: You must understand the ‘mobile handshake’

Fix: The mobile environment has many players and complexities. This can be to your advantage. At a minimum you must understand short codes and automatic response process. It goes like this:

• Short codes are the common method of response – whereby the consumer texts a keyword to a special short number. Short codes are quite versatile, they can be free, or charged at premium. All SMS texting rates are set by carriers, which again is the reason why the opt in permission is so very important.

• An automatic response is triggered by the consumer’s message to the short code. This is part of the “mobile handshake” which sends the requested information, free promotion, confirmation that you’ve entered the draw etc.

• Reconfirms Permission: The message process also asks if the customer wants to opt-in for future offers or messages.

Rule #4:  Be relevant.

Fix: Mobile messages need to be relevant and targeted to an individual. If the messages aren’t compelling the consumer will not respond. If it is irrelevant, irritating or too frequent, they will opt out of future messages. You must consider a few key pointers:

• Fine tune your list: Use demographic profiling, analytical tools and feedback mechanisms, including surveys, personas and understand their product preferences. Know which group you will target what offer and test it

• Few Words Big Speak. A benefit of SMS texting is the limit parameter of only 160 characters which forces marketing to have messages that get to the point quickly.

• Timing is everything. Time of day or year can influence response rates e.g. a promotion for a restaurant at lunch time or a special birthday offer or an event e.g. when the national team is due to play a match or following a relevant purchase.

• Location, Location, Location. As location based services become more available (stay tuned) we will have that information. Right now, the opt in database is easily perfected– communication of special offers, sales, or product can continue in perpetuity, the art is making each successive message more relevant and harder to resist.

Rule #5:  Don’t Skimp—play by the rules.

Fix: Industry associations such as the Mobile Marketing Association (MMA) have helped to provide guidelines for mobile marketing. Read this guideline. Not only should messages be consensual and targeted, it should also be simple for recipients to opt-out. If customers cannot reply to the message with “STOP”, they will be suspicious of your motives. Always be sure and have a quick way to handle opt-out by using “STOP” in the reply message.

I hope this helps you, let me know what you think.  If we can be of further assistance, please contact us at BGGMobile!  Email me at makinbacon@bggmobile.com.

TEN TIPS FOR USING LINKED TO IMPROVE YOUR JOB SEARCH

By Sheila Bacon, Digital Strategist

Someone asked me the other day for some tips on using Linked IN, so here are my comments, please feel free to offer yours.

Linked In has over SIXTY FIVE million members in over 180 industries. Here are ten tips to help use Linked In to find a job. If you know someone who’s looking for a job, forward him or her these tips along with an invitation to connect on Linked In. Before trying these tips, make sure you’ve filled out your profile and added at least twenty connections

1.COMMUNICATE: GET THE WORD OUT ABOUT YOUR STATUS. Tell your network that you’re looking for a new position because a job search these days requires the “law of big numbers” There is no stigma that you’re looking right now, so the more people who know you’re looking, the more likely you’ll find a job. Recently, Linked In added “status updates” which you can use to let your network know about your newly emancipated status.
2. COMMUNICATE: ASK COLLEAGUES TO RECOMMEND YOU. A strong recommendation from your manager highlights your strengths and shows that you are/were a valued employee. This is especially helpful if you were recently laid off, and there is no better time to ask for this than when your manager is feeling bad because she laid you off. If you were a manager yourself, recommendations from your employees can also highlight leadership qualities.
3.RESEARCH: FIND OUT WHERE PEOPLE WITH YOUR BACKGROUND ARE WORKING. Find companies that employ people like you by doing an advanced search for people in your area who have your skills. For example, if you’re a web developer in Fort Worth, search profiles in your zip code using keywords with your skills (for example, JavaScript, XHTML) to see which companies employ people like you.
4.RESEARCH: CHECK OUT PEOPLE AT TARGET COMPANY. Find out where people at a company came from. Linked In “Company Profiles” show the career path of people before they began work there. This is very useful data to figure out what a company is looking for in new hires. For example, Microsoft employees worked at Hewlett-Packard and Oracle.
5.RESEARCH: CHECK OUT COMPANY CAREER PROFILES. Find out where people from a company go next. Linked In’s “Company Profiles” also tell you where people go after leaving the company. You can use this to track where people go after leaving your company as well as employees of other companies in your sector. (You could make the case that this feature also enables to figure out which companies to avoid?)
6.RESEARCH HOW/IF BEHIND THAT JOB LISTING. The sad reality is that in today’s job market, jobs are advertised but never filled. Check if a company is still hiring. Many job boards are posting jobs that are out of date. Check the Company pages on Linked In include a section called “New Hires” that lists people who have recently joined the company. If you have real chutzpah, you can ask these new hires how they got their new job. At the very least you can examine their backgrounds to surmise what made them attractive to the new employer.
7.NETWORK: FIGURE OUT WHO IS THE HIRING MANAGER. Ask friends to introduce you which is a great way to get to the hiring manager. Linked In’s job search engine allows you to search for any kind of job you want. However, when you view the results, pay close attention to the ones that you’re no more than two degrees away from. This means that you know someone who knows the person that posted the job—it can’t get much better than that. (Power tip: two degrees is about the limit for getting to hiring managers. I never help friends of friends of friends.) Another way to find companies that you have ties to is by looking at the “Companies in Your Network” section on Linked In’s Job Search page.
8.NETWORKING: FIND PEOPLE WHO SHOULD KNOW YOU! Get to the right HR person. The best case is getting to the hiring manager via someone who knows her/him, but if that isn’t possible you can still use Linked In to find someone inside the company to walk your resume to the hiring manager or HR department. When someone receives a resume from a coworker even if she doesn’t know the coworker, she almost always pays attention to it. Also since this technique is being used a lot make sure you send a thank you note to your friend who spent their time helping you. Be sure and let that friend know the status of your efforts so they know what happened.
9.NETWORK: GET AN EDGE ON YOUR RESPONSE. Find out the secret job requirements. Job listings rarely spell out entirely or exactly what a hiring manager is seeking. Find a connection at the company who can get the inside scoop on what really matters for the job. You can do this by searching for the company name; the results will show you who in your network connects you to the company. If you don’t have an inside connection, look at profiles of the people who work at the company to get an idea of their backgrounds and important skills.
10.CONSULTING: START UP BUSINESS CONTACTS. Find startups to join. Maybe this recession is just telling you it’s time to try a startup? The reality is that great startups are hard to find. Play around with Linked In’s advanced search engine using “startup” or “stealth” in the keyword or company field. You can also narrow by industry (for example, startups in the Web 2.0, wireless, or biotech sectors). If large companies can’t offer “job security,” open up your search to include startups.

BONUS TIP

11.DRINK BEFORE YOU ARE THIRSTY. Build your network before you need it. As a last tip, no matter how the economy or your career is doing, having a strong network is a good form of job security. Don’t wait until times are tough to nurture your network. The key to networking, however, is filled with counter-intuitiveness. First, it’s not who you know—it’s who knows of you. Second, great networkers are not thinking, “What can this person do for me?” To the contrary, they are thinking, “What can I do for this person?” Reach out, and help others.

HOW TO GUARD YOUR FACEBOOK PRIVACY

By Sheila Bacon, Principal Digital Strategist

Facebook is at the center of a privacy debate following the web-wide release of “Like” buttons, with some users ready to ban together to quit Facebook all together. For those concerned about privacy but looking for a less drastic alternative, there’s a new tool you can use to reclaim your privacy on Facebook.

With this tool concerned Facebookers can drag the Scan for Privacy tool to their browser’s bookmarks toolbar, log in to Facebook and click to see which settings “might be unexpectedly public. The tool is simple to use and perfect for those of us confused by Facebook’s overwhelming array of privacy options.

The growing wave of concern over Facebook’s latest privacy setup change as ” simply out of control” was illustrated this week as The New York Times built a graphic showing just what it takes to achieve total privacy on Facebook these days. In short, you’ll need to navigate through 50 settings, more than 170 options, and a policy that’s much more complicated– all that just to keep information that was once private from being exposed to the world. As we say in Texas, “that dog won’t hunt.”

ReClaimPrivacy an open-source browser-based privacy scanner that automatically inspects your Facebook privacy settings and denotes settings that are risky privacy-wise. This tool is very easy and quick to use.

THREE SIMPLE STEPS

1. Go to ReclaimPrivacy.org and look for the link that says “Scan for Privacy.” Add that link as a “bookmark” on your browser bookmarks toolbar, either by dragging it onto a bookmark toolbar or by right-clicking it and selecting the “Bookmark” option.

2. Next head over to Facebook. Sign into your account, then open the bookmarked link. This will cause ReclaimPrivacy’s privacy scanner to open right at the top of your current Facebook window. Within a few seconds, ReclaimPrivacy will scan through six areas of potential privacy concern and let you know how your account stacks up.

3. For each area, ReclaimPrivacy will give you a green (“good”), yellow (“caution”), or red (“insecure”) ranking. If you hit yellow or red, it’ll provide you with specific steps to fix the problem so you don’t have to waste time searching for the right setting. Once you have fixed the setting (in Facebook) re-run the tool to check your settings.

I hope this is helpful for you, please let me know your comments, suggestions.

Creating a Sustainable Brand for You and Your Business

By Sheila Bacon, Global Digital Strategist

BaconGlobal Group Principal (BGG)

Every company and most people have a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion that people have of you is positive. This is what creates a brand.

For example brands have a number of strategic functions, enabling you to:

• Differentiate yourself from your competition
• Position your focused message in the hearts and minds of your target customers
• Persist and be consistent in your marketing efforts
• Customize your services to reflect your personal brand
• Deliver your message clearly and quickly
• Project credibility
• Strike an emotional chord
• Create strong user loyalty

Below I have outlined ten key trends for sustaining personal and business branding and would welcome your comments.

1. Access to web and social media content will continue to shape opinions about you or your company’s brand.
2. “Activeworking” –Building connections and lists that count
3. Every ONE has a website– get online visibility now
4. Morning Coffee & Reputation Management– an every day ritual
5. Brand building is about DIALOGUES
6. Transparency will out you
7. Niches will be inevitable and very important
8. The power/value of information will increase substantially
9. Video & Social Mobility: Closing the gap between knowing someone and actually meeting them.
10. You will be judged by your voice, not just your resume

1.  Access to web and social media content will continue to shape opinions about you or your company’s brand. Since content is made freely available across the web, you need to be in the right mix. The more people that know about your brand (free content) the better chance you have to build a relationship with them.  Make time now to use the platforms that are free currently.

2.  It’s about using the web to build lists and ‘connections” (what I call “Activeworking”) We see companies of all sizes are developing and building upon their lists, including email and blog subscribers, Linked in contacts, Twitter followers, Facebook fans, etc.  More businesses are viewing social media and email as an important way to build lists of people interested in their products and services and then to convert them over time.  It is important that you get a business process in place to participate.

3.  A saturated web– Everyone is a website! Most businesses have websites, but the world is forcing every single person to have their own website! Wow.  A lot of business owners have ignored their own personal brands in the past because they feel that their brand might conflict with their company’s brand. In the future, perhaps everyone in every company and anyone with a pulse will have a website. In fact, there are over 1.3 billion internet users, with 200 million websites.  We expect that there will be a 30,000 fold increase in websites over the next decade.  There are incredible disadvantages to ignoring the explosions of websites and blogs, such as lack of online visibility, so get prepared.

4.  I’ll have “Morning Coffee and Reputation” — your everyday ritutal. With more and more consumers making decisions based on what they find online, people and business owners are going to have to set time aside every single day (not every week or month) to review comments said about their brands and make decisions about what to do/ not do using social media and branding. Best practice to review online brand mentions using a variety of tools, such as Google.com/alerts, search.twitter.com and backtype.com. 

5. It’s about DIALOGUE – just reviewing comments isn’t going to be good enough. Brands will be forced to react to brand mentions in order to prevent negative word of mouth.  The ability to carry on a dialogue is a very important skill. There will be victims and there will be winners.  Those that invest more time protecting their online identities will succeed.

6.  Transparency will out you. The truth about you and your company is going to come whether you like it or not. Why?  Because search engines are starting to blend with social networks and status updates are being made visible and accessible just about everywhere on the web. The “real-time web” makes search engines more relevant to the end user. This poses incredible opportunities but also some threats that you will have to be aware of.  Every single time you publish a tweet, it will appear in Google and other search engines and, with your permission, it can appear on LinkedIn, Facebook, and other places like Brazen Careerist and Ning networks.  If consumers start trashing a brand (such as yours), it might make the first page of your Google search results and damage your brand.   Be prepared with a good plan of management should this occur. 

7.  Niches are inevitable. Face it, not everyone will be able to become mega brands. Those that have the best content and dialogue will float to the top. It will be much harder to compete with big brands, which means the focus will be on niches and “hyper-niches.”  People will have to really narrow down their market in order to stand out and succeed.  So check out those keywords and spend some time defining who you are and what you stand for.

8.  The power/value of information will increase substantially.  This sounds so simple.  But, if you aren’t in tune with what’s going on in your industry and with the latest technology developments, you are set to lose out.  Have you set up Google alerts? Are you reading at least 20 articles or blog posts each day?  If not, then you better start because you’re competitors are and they are forming relationships with the media and bloggers as we speak.  The business world is moving fast and if you can’t keep up, then you may be out of business.

9.Video & Social Mobility:  Closing the gap between knowing someone and actually meeting them. The number of people viewing video is growing big time and so is mobility (viewing video with a tiny screen).  Almost 75% of you use video now.  So In business, this is called building trust and a connection with your audience.  Text and audio doesn’t have that type of impact, which is why video will continue to be a huge. The numbers project that over 600 million mobile users will be using social networks by 2012, which means that businesses will have to start making their websites mobile friendly.  It also means that a lot of branding will be viewed and spread from one mobile device to the next.

10.You will be judged on your voice, not just your resume. Most people judge others by their resume.  A resume is an account of what you’ve accomplished in the past and an attempt to show a prospective customer what you’re capable of in the future. Sorry to say that a resume won’t be powerful enough to build your brand in the future. In addition to all that work experience and all of that credibility you’ve built up, your online conversations will be just as valuable.  If you don’t blog or comment on blogs or at least update your status on social networks, then you won’t be perceived as a valuable contributor.

Please let me know your thoughts?  Thanks!

New for 2010: FIVE KEY WINS USING SOCIAL MEDIA

By: Sheila Bacon, Principal Digital Strategist BaconGlobal Group

One of the biggest misconceptions with online marketing is that social media is only for large brands. Truthfully, any size business that invests its time wisely can improve both customer (or client) loyalty and traditional word-of-mouth marketing efforts.

Social media is useful for almost every type of business. Manufactures, retail stores, and even professional services can build their online reputation and increase trust. By taking advantage of social media, businesses can make themselves more accessible, more personable, and maintain long-term connections. Any business looking to increase referrals, social media can be a powerful tool.

Here are five big ways or key wins that businesses can capitalize on using this new form of marketing.

KEY Win 1: Leverage Local

Consumers use local social networks to find businesses, but also to get social proof when making a decision. They use comments and reviews to go with the “best” listing. Because of the demographic these sites target (people ready to make a decision) small businesses can see a great return from local social networks. Go out and find ones that you like and tell me about why. I will also give you more suggestions in future blogs.

Example: For local businesses with a storefront, sites like Yelp (Yelp) can make a real impact. Yelp allows businesses to create listings with all the necessary information for a consumer to find you, while other customers can review and comment on your business. Many of these sites will let business owners “claim” their listings and add information, such as phone numbers, store hours, menus, etc. They do verify so it may take a day or so to get the listing up. Check it out.

Key Win 2: Blog or Social Hub/Web Site

When most businesses begin a social media campaign, they tend to focus on Facebook (Facebook), Twitter (Twitter), and other social sites. They usually forget to incorporate their own site and tie their social profiles together. Our second key win, is the creation of a blog or social hub off your web site. Why push your consumers to connect with you on other sites, but not give them a reason to visit yours?

Giving consumers a reason to visit your site is extremely important. A blog or social hub can pull consumers to your site and into the sales funnel. Building and writing a blog may be time consuming, but it creates a way to connect with users on your own website. Additionally, creating useful content such as how-to’s or industry insights can keep customers engaged.

Big Win 3: Twitter

Everyone is talking about Twitter. So why is it a key win? Simple: it connects you with your consumers in real-time via the web, desktop applications, and even mobile. Finding a way to offer value while humanizing the business can lead to an even stronger following and increased word of mouth marketing.

As a author of a Twitter account you should be charismatic and show your commitment to customer service which will help you stand out and draw a lot of attention to your business. By being engaging and interacting with the community you should see increases in site visits and dialogue.

You will need to monitor Twitter, and there are great tools out there to do that quickly. With Twitter, businesses are able to cater to their consumer’s needs instantaneously. In a world where everything needs to be done yesterday, a quick response can create a lifelong customer.

Big Win 4: Facebook Fan Page

Another major social site to target is Facebook. Creating a Fan Page is simple, but truly utilizing it to its fullest potential takes some guidance.

A Facebook Fan Page allows a business to visualize and build a community, similar to Twitter. However, unlike Twitter, you can add and customize a great deal more.

At the very least a business should update their Fan Page “status” to keep consumers informed and engaged. A more advanced technique would be to add things like coupons or Google (Google) maps directions to the storefront. These kind of resources give consumers a reason to visit the Page and interact with the brand. If you are stuck on any part of this, just contact BGG and we will be happy to help you.

Big Win 5: Custom Wiki– Crowdsourcing

Think about using a custom wiki, which takes advantage of a phenomenon called “crowdsourcing.” In other words, use your customers to give information to other consumers.

An easy way to do this is by creating a wiki for your FAQ or Customer Service knowledge base. Let your consumers enter the problems they’ve had via a public forum (the wiki), and provide your responses publicly as well. Although showing problems may seem backwards, it’s a very effective way to retain customers and generate new sales. Remember consumers aren’t stupid, they know that mistakes happen. Instead, they want to see that their questions will be answered quickly. Also, with a public wiki, customers can see if a concern has already been addressed, saving time for both you and the customer. With minimal moderation, a wiki can build trust in your business and make your customer service more efficient.

These are just a few suggestions; let me hear your thoughts, comments or ideas. Thank you for participating and Happy 2010!

Six Social Media Myths

Myth 1: My Company doesn’t need Social Media

Many business executives can’t understand why they should devote employee time and company resources to social media, and dismiss Facebook and Twitter as fads that amount to little more than a waste of time and money. Social media is in fact here to stay. The rocketing growth of some outlets makes it foolish to ignore them. Facebook, the largest, recently reached 300 million users worldwide — roughly the population of the United States. And the largest demographic is the 35 to 49 set that most businesses are eager to reach. Businesses are participating in social media actually, whether they are engaged formally or not; it’s out there.

Myth 2: Social media is free.

Sure, Twitter accounts, Facebook fan pages and YouTube channels don’t cost a thing. But don’t think for a second that you can do your social-media effort on the cheap. Getting the most out of these tools requires time, attention and skill — none of which are free.  Think of social media as a necessary and powerful complement to your existing outreach.

Myth 3: You can own the conversation

Social media is a conversation, and conversations — more so than ads — require tact. Yes, when you listen in social media you can learn a great deal about how to participate. Those who approach this process by blasting social media connections with canned sale promotions will find that they can quickly and completely lose customers. Instead, get a feel for the vibe of the conversation, then ease your way into it, for instance, by answering general user questions, even if they don’t pertain directly to your company or its brands. Let your social-media mavens become resources for these customer micro-communities. Once your folks have earned some trust, they’ll have the leeway to advance your business goals.

Myth 4: It’s better to lock-out employees from social media

Many businesses are nervous about letting customer-service employees speak to the public through Twitter. But today most business trust these people to talk to customers on the phone or face to face. A key is to think of social media more like a call center than a press release. Consider how you corporate culture supports and values transparent relationships with customers.

Myth 5: Assume you have little to learn

Many companies have joined the social media revolution the hard way. Take Dell for example. When Jeff Jarvis, a prominent media blogger, did a series of 2005 posts on his horrible customer-service experience with Dell — posts that came to be known as “Dell Hell” — the company suddenly realized how powerful, and damaging, the voice of the consumer could be. Spurred by the public relations disaster, CEO Michael Dell blessed an effort to work his company into its customers’ conversations. According to a case study on Dell in the book “Winning in a World Transformed by Social Technologies,” the listening effort helped Dell figure out, for instance, that it needed to better coordinate technical support and customer service to quickly resolve customer problems.

Myth 6: ROI for Social Media can’t be measured

Solid return on investment in social media is tough to measure. If you work with a good social media agency, you can however evaluate your outreach efforts. Start by looking at simple tallies such as your number of Facebook fans and Twitter followers, or how often people visit your company’s blog. Other metrics, such as the number of blog comments and the number of times consumers shared a link to your content, can show how engaged users are with your brand. BGG can help you in this process if you have additional questions, please contact us directly at 214 821-1343 or email: makinbacon@bconglobal.com

THE POWER OF SOCIAL MEDIA: PRODUCT RECALL AND BRAND REPUTATION

Maclaren has become the latest victim of social media activism. They have joined a growing list of companies to experience the influence and power of Bloggers and Tweeters.

I find this story interesting for a few reasons:

a. Shows the global and local effect’s of social media’s influence

b. Shows how social media monitoring should be a critical piece of your media mix

c. A PR/media “crisis” can hit you from anywhere at anytime. Companies of all sizes must adjust communications strategies to manage risk. Crossover of media can have a global wildfire effect.

Maclaren is a UK manufacturer of baby pushcarts. Last week they announced the recall of 1M baby pushchairs in the US sold by Target and Babies-R-Us. This was after 15 reports of injuries to children’s fingers. They offered US customers free repair kits. However, despite having identical products in both UK and US markets, in the UK, rather than a recall or an offer of repair kits, they simply assured parents not to worry about it.

It didn’t take long for social networks and blogging sites to react. Some created email templates to send to the firm.  Even the UK Foreign Secretary, David Milliband referenced the debate in his Tweet.

So Maclaren did a quick U-turn and has adopted an identical policy for the UK and Canada.

Conclusions

Spanning the Globe: On one hand the social media part of this is a big deal. The UK Financial Times wrote about it and the company has changed a policy that may have a huge impact on their bottom line.

Company Recovery: On the other hand, they moved pretty quickly and the real story here is the recall, not the social media impact. They listened to what was said on blogs and Twitter and were able to quickly change their policy. I’d call that good social media monitoring and pretty speedy action for a large company.

Board Room Chat: There is now one more company where social media has made it to the boardroom. They  were able to recover after taking a little time to reflect that the two policies didn’t make sense.  Every boardroom should take notice of how quickly this was fueled by diverse networks of people angered by the situation.

I suspect 90% of customers will probably not be aware of the hesitation that came ahead of the policy change. In a month’s time this will be remembered as just a recall story. And the twitter chat continues.  What do you think?

Business Survey: Your Opinion Needed

Please take a minute to respond to this business survey. Feel free to pass on to other associates. We will be publishing results to this blog. Go ahead, it takes less than a minute to respond. Thank you.

Here is the link http://bit.ly/zYTwg .